If you run more than one property management business — a separate brand, a different country, or a distinct legal entity — you don't need to juggle multiple logins or keep spreadsheets to reconcile numbers across them. Our parent / sub-customer structure lets you group related accounts under a single master, giving you one place to see everything while still keeping each business fully independent day-to-day.
When this feature is for you
Sub-customers are the right fit if any of these describe your situation:
You operate the same brand in multiple regions with different currencies or time zones (for example, one account in Spain billing in EUR and another in the UAE billing in AED).
You run multiple brands under one company and want each to have its own identity, website, and channel connections — but still report up to a single owner.
You have a master/holding company that needs a consolidated view of performance across several operational teams, each of which manages its own listings, calendar, and guest communication.
If you only run one business, you don't need sub-customers. A single account covers you.
How the structure works
Every account has a role in the hierarchy:
A master (parent) account sits at the top. It doesn't hold listings, reservations, or guest data of its own — its job is to act as the umbrella. It's the account you log into when you want to see everything together, manage the relationship between sub-customers, or switch into one of them.
A sub-customer (child) account is a regular operating account, linked to a master. Each sub-customer has its own listings, calendar, reservations, users, integrations, currency, time zone, language, date format, and branding. As far as daily operations go, a sub-customer behaves exactly like a standalone account.
To make this concrete, imagine a property management group with operations in two regions:
Account | Role | Currency | Time zone | Purpose |
Group Master | Master (parent) | EUR | Europe/Madrid | Umbrella account — holds the group together and is used for consolidated reporting |
Spain Operations | Sub-customer | EUR | Europe/Madrid | Operating account for the Spanish business |
Dubai Operations | Sub-customer | AED | Asia/Dubai | Operating account for the UAE business |
Both operating accounts point to Group Master as their parent. Each one sets its own currency and time zone, runs its own channel connections, and has its own users — but when the owner logs into Group Master, they can see both businesses' reporting dashboards in one place.
Viewing the relationship: the Genealogy page
From the master account, open Settings → View Genealogy to see the full tree of sub-customers. This page lists every child account linked to the master, along with key details (currency, time zone, date joined). It's the single place to confirm which accounts are in the group and to jump into any of them.
Switching between accounts
From the master account you can switch into any sub-customer directly — no separate login needed. When you switch, the interface reloads in the context of that sub-customer, showing its listings, calendar, reservations, and settings. To return, switch back to the master (or to a different sub-customer) the same way.
This is what lets a single person manage the whole group without maintaining a password for each account.
Note: Access to other accounts is granted by our support team, but the request needs to come from an Administrator of the master account (or main client's account). When access is set up, we can assign the same system role across every account, or a different role per account — for example, Administrator in the master and your main operating account, and Manager in another sub-customer.
How to request it:
If you're an Administrator of the master account (or main client's account), contact support directly with the list of users, the accounts they should have access to, and the role they should be given in each. We'll configure it for you.
If you're not an Administrator, please ask the Administrator of your account to make the request on your behalf — for security reasons we can only grant access when it's approved by an admin of the master account or main client's account.
When new sub-customers are being created, you can send the full access list (users, accounts, roles) to your customer success manager or sales representative at the same time. Once the accounts exist, our support team will set up the access based on that list.
What the master account gives you
The master account is built around seeing across your sub-customers. From it you can:
Get a consolidated dashboard. The master's dashboard surfaces activity from all linked sub-customers together, with a filter to narrow the view to a single sub-customer when you want to drill in. This is the fastest way to answer "how is the whole group doing this week?"
Use a unified inbox. Guest messages from every sub-customer flow into a single inbox at the master level, so you can triage and respond to conversations across the whole group without switching accounts. Each message stays tied to the sub-customer (and reservation) it belongs to, and replies are sent from the correct sub-customer's connected channel automatically. You can filter the inbox by sub-customer when you want to focus on one business.
Run consolidated reports. Revenue, occupancy, and performance reports at the master level include data from every sub-customer, converted into the master's reporting currency where applicable. Each sub-customer can still run its own local reports in its own currency.
Maintain oversight without friction. Because switching between accounts is one click, an owner or group manager can review or assist in any sub-customer without an administrator having to provision them a separate user in each one.
What stays separate per sub-customer
Sub-customers are not shared workspaces — they're independent accounts that happen to share a parent. Specifically:
Each sub-customer keeps its own listings. A property created in Spain Operations is not visible in Dubai Operations, and there is no way to move a listing between sub-customers without recreating it.
Each sub-customer keeps its own users and permissions. If you want the same staff member to work in two sub-customers, they need a user record in each one (or you give them access via the master for cross-account work).
Each sub-customer has its own currency, time zone, language, and date/time format. This is what makes multi-region setups work cleanly — Dubai Operations invoices in AED on Gulf time without affecting how Spain Operations operates in Madrid.
Each sub-customer manages its own channel integrations (Airbnb, Booking.com, Vrbo, etc.), payment gateways, automations, and branding. Pricing rules, auto-messages, and review workflows are all configured per sub-customer.
Guest-facing data such as reservations and inbox conversations lives inside the sub-customer where it was created and does not leak across the hierarchy.
Common questions
Can I move a listing from one sub-customer to another? No. Listings belong to the sub-customer where they were created. If you need to move a property between operating accounts, contact support — this is a manual operation and involves recreating the listing and its history in the new account.
Can a guest booking span two sub-customers? No. Reservations are scoped to a single sub-customer.
Do my staff need separate logins for each sub-customer? No. One login is enough. Our support team can grant a user access to any of your accounts from User Management, assigning a system role (Administrator, Manager, etc.) per account — the same role everywhere, or a different role in each. Once access is set up, the user can switch between accounts from a single login.
Will my channel connections conflict between sub-customers? No, because each sub-customer connects its own channel accounts independently. Make sure the Airbnb/Booking.com property ID used in each channel is mapped to the correct sub-customer to avoid duplicated listings.
Can I see revenue across all sub-customers in one currency? Yes. Consolidated reports at the master level convert to the master's reporting currency. Per-sub-customer reports stay in each sub-customer's local currency.
How do I set up sub-customers? To set up sub-customers — whether you want to convert an existing account into a master, or add a new sub-customer to an existing master — please contact your sales representative or customer success manager. When you reach out, have the following ready for each sub-customer you want to create:
The name each sub-customer should have in the system (this is how it will appear in the genealogy, dashboards, and account switcher).
A unique email address for each sub-customer. Creating an account requires a unique email that is not already in use anywhere in our system — so you can't reuse an email that belongs to another account or to a user who already has a login. This account-level email is separate from how people log in: once the sub-customer is created, your team members can still sign in with their own existing login details (no need for them to use that email).
Once we have the names and unique emails, your sales or customer success contact will coordinate the setup with our team.
Summary
Sub-customers give multi-brand and multi-region property managers one login, one dashboard, and one reporting surface — without giving up the clean operational separation (currency, time zone, users, integrations) that each business needs. Use the master account for oversight and switching; use each sub-customer for the real day-to-day work.
If you're not sure whether sub-customers are the right structure for your setup, talk to your account manager — they can walk through the trade-offs with you before anything changes.