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Airbnb New Listing Promotion

The new listing promotion allow to get your first bookings faster on Airbnb.

David avatar
Written by David
Updated over a year ago

Airbnb's new listing promotion allows hosts to apply a 20% discount to any eligible listings for the first three bookings.

In order to be eligible for the promotion:

  • a listing must have fewer than 3 bookings;

  • smart pricing must be disabled.

To review which of your Airbnb listings are eligible for this promotion, you navigate here.


Benefits:

This promotion gives you the ability to:

  • Make your listings stand out by merchandising discounts to guests. This is a great way to make your listings stand out—especially during shoulder seasons.

  • Increase the occupancy of your listings eligible for the promotion;

  • Attract new guests and help you get 3 new reviews of your listings you need for a star rating.


The 20% Discount of your listings will be highlighted by adding:

  • A new line item on your price breakdown;

  • A spot in the emails Airbnb send to guests;

  • A message on your listing page that highlights the deal you're offering;

  • Strikethrough price in Airbnb search results and on the listing page itself.


Important information:

  • You can activate the "New Listing Promotion" when creating a new listing;

  • When the listing is not new and has fewer than 3 bookings, you can also enable the "New Listing Promotion" in order to promote it;

  • When a new listing is created, this option is always "ON" by default. However, you can toggle it OFF if you'd like to.

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